If you do X within Y time within Z rules, you can get it free. Three options: Results-based, Actions-based, or Both.
Advertise chance to win big prize. Everyone else gets promotional offer (discounted version). Grand Prize = what you want everyone to buy.
Offer a less attractive option to make main offer look better. Purpose: Price anchoring and comparison.
Purchase one item, get another free. Variations: Buy one get one, buy two get one, buy X get Y free.
Discount for immediate payment vs. full price later. Purpose: Get cash faster, reduce time delay.
Offered immediately after initial purchase. Higher price point with more features/value. Logical next step that enhances the initial purchase.
Additional service or product that complements the main offer. Increases average order value. More value for customer.
Longer duration or extended benefits. Higher price point. Increases customer lifetime value.
Combine multiple products/services at a discount. Higher total value. Increases revenue per customer.
Offered when someone declines main offer. Lower price point. Still valuable. Removes objections. Captures revenue that would be lost.
If they decline essentials. Even lower price point. Basic features only. Converts "no" into "yes".
If they decline monthly subscription. One-time payment option. No commitment. Lower barrier to entry.
Recurring monthly revenue. Auto-renewal. Cancel anytime. Predictable cash flow. Higher lifetime value.
Paid upfront annually. Better cash flow. Lower churn. Higher lifetime value. Often includes discount.
Recurring services or ongoing programs. Builds long-term customer relationship. Guaranteed revenue stream.
Free access to Treatment Navigator platform. No credit card required initially. After 7 days, require payment to continue. Convert to paid subscription.
If you find 3 viable treatment options within 30 days, get your first month free. Results-based guarantee that gets customers results.
Win "The Complete Journey" Lifetime membership (£19,997 value). Everyone else gets 50% off first month. Grand Prize = what you want everyone to buy.
Purchase annual subscription (£4,964), get 2 months free. Equivalent to 14 months for price of 12. Increases upfront cash.
Discount for immediate annual payment (£4,964) vs. monthly (£497/month = £5,964/year). Save £1,000 by paying upfront.
Offered immediately after monthly signup. Save £1,000 by paying annually (£4,964/year vs. £497/month). Increases cash collected upfront. Reduces churn.
£297/month additional. Dedicated support specialist. Priority scheduling. Direct clinic connections. Custom protocol development.
Add family members for £197/month each. Caregiver dashboard. Multi-patient tracking. Family support resources.
One-time £19,997. Limited availability. Highest value offer. Best for serious patients. Equivalent to 40 years of monthly.
If they decline £497/month. Offer: £297/month. Includes: Navigator + Basic Tracking + Community. Removes: Clinic Network + Premium Research + Analytics.
If they decline £297/month. Offer: £197/month. Includes: Navigator + Community only. Removes: Tracking, Research, Clinic access.
If they decline monthly. Offer: £97 per protocol review. One-time consultations. No subscription. Lower barrier to entry.
£497/month recurring. Auto-renewal. Cancel anytime. Predictable revenue. Core platform access with all features.
£4,964/year (paid upfront). Better cash flow. Lower churn. Higher lifetime value. Save £1,000 vs. monthly.
£19,997 one-time. Highest upfront value. No recurring revenue but massive cash injection. Limited to first 1,000 members.